Sweetwater 420 Fest 2022 

I was approached in Summer 2021 by my friends at Nouvelleo Creations in New Orleans to jump aboard and design the official poster for Sweetwater 420 Fest in Atlanta, GA.

 

Nouvelleo is in charge of branding for the entire 2022 festival and needed to develop an approachable character that would be front and center of not only the poster, but also the website and experiential. The plan was to go with a sea creature, and together we developed this vibrant but mega-chill octopus shredding it on bass.

We made sure to bring it full circle by throwing in a treasure chest full of Sweetwater beer on the sea floor.